Taxi!

[McGherkin]

Quote:It seems the city of Guadalajara, Mexico wasn’t buying enough Trident Chewing Gum in recent times. To increase awareness of the brand, Trident replaced two Mexican taxis for the day with a Ferrari F430 Spider and a Porsche Panamera. Not the usual sight at a taxi rank in Mexico.

The company wanted an innovative way to new promote their new Twist chewing gum. Both Ferrari and Porsche where stickered up in the distinctive Taxi livery and the supercars replaced normal taxis at the rank. The unsuspecting public then got to use the cars like any other taxi service.